Mintelligence - niche analysis

… on T-Shirts

An example mintelligence niche blog chart.

The world of T-shirt printing selling and buying has been turned upside down by the internet.

Vast sites like Threadless seem to dominate, with sheer market awareness and rate of design release. But this is only part of the picture, a legion of hundreds of smaller companies and individuals are making money designing, printing and selling T-shirts.

One good design, well timed, and well publicised can turn a hobby into a business overnight through blog and twitter coverage. Blogs are absolutely the most influential factor in creating a successful new brand.

So what are the big interesting questions around this industry?

Which brands have best consumer recognition?
Which brands are blogged about today, last month, six months ago?
Which blogs are most influential?

So how did we get involved?

We compile charts of top t-shirt brands, and top influential t-shirt blogs.The charts are published monthly on one of the leading tshirt blogs, sparking discussion in the key niche community forums, across other blogs, and on twitter.

The underlying reports allow a brand to identify the common factors among competitors on the rise, benchmark their own brand against these, and improve their own performance. Because our data is so fresh, it can lead decisions more effectively.

tchart

Interested? If your blog could use a high quality, industry defining chart have a look at our blog chart application.

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