Mintelligence - Minty Fresh Market Intelligence

You need big numbers to make money with Twitter right? You need 1M followers. You need thousands of RT junkies following you. And you need to tweet every 10 minutes to make sure you get spotted.

Maybe.

We think you can use twitter to help your business in a less ’sledgehammer’ manner.

Take John. John has a small web business selling collectible CDs. He signed up to twitter a year ago, he tweets enthusiastically when he gets new stock. He hasn’t followed many people, or promoted himself heavily. But somehow he has over 3000 followers.

If he tweets about a sale, how many of those 3000 followers will read that tweet? Our guess is not many. Our guess is that 10% of those followers are bots with ‘hot profiles’ who never read tweets. Our guess is that 10% of those followers are bots with ‘great coupons all day’ who never read tweets. Maybe 10% are customers of his shop who followed him to see the latest offers. But our guess is that most of the rest are following John randomly thanks to auto follow services like twollow.com - and that most of those are interested in ‘the cure’ or ‘white stripes’ rather than ‘collectible cds’.

In short - 3000 followers? Big deal!

So John has two options. Either try to boost that 3,000 to 30,000 and then 300,000 in an attempt to brute force his message through - he’d rather talk to 1% of 30,000 than 1% of 3,000.

Or he can aim to find his niche audience in smarter ways to turn 3,000 ineffective followers into 3,000 potential customers.

But how?

Our approach is very simple. We let John find the people on twitter who we know are interested in Johns service. They are people who tweet @ him, they RT his tweets, they link to his website, they mention his brandname. This list is very different from a follower list. This is a list of twitter users who genuinely engage with Johns brand.

We then profile these individuals more widely - finding common interests and trends. We find the other brands they love, the blogs they link to, the blogs they quote. We find the twitter accounts they RT. In short - we find out where they spend their attention.

We then find other people who do the same. If 80% of your customers read / quote / link / rt boingboing - and they account for 0.0002% of boingboings readership - isn’t it worthwhile for John to send Cory or Mark a photo of his really cool wall of classic CDs arranged by color. Or arranged by size of face. Or arranged by value. Or arranged by the number of eyes on the cover.

We don’t come up with the genius promo idea. But we show you where you should probably be targeting. We give you numbers for potential reach. We help shape your activity. And we do it in real time - if everyone is suddenly buying MJ CDs you’ll see it in your Mintelligence report in minutes.

Doesn’t that sound better than chasing a million random followers using potentially slightly suspect techniques.

And in fact, if you DM us we’ll be happy to talk ideas too.

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